Insights, ideas and news

Healthcare Marketing Is Evolving Fast Healthcare marketing is evolving at breakneck speed. With patient acquisition, brand visibility, and practitioner reputation all on the line, the

Navigating the healthcare advertising space on Google Ads is challenging, especially with the strict restrictions placed on unapproved pharmaceuticals and supplements. Whether you’re promoting wellness

Google has officially rolled out Smart Bidding Exploration, a game-changing update to its Google Ads advertising suite, announced at Google Marketing Live 2025. Powered by

Google’s Performance Max (PMax) campaigns offer unprecedented reach across all of Google’s channels. For busy healthcare providers, the promise of automation and broad visibility is

As Google Ads becomes a cornerstone of digital marketing for healthcare providers, advertisers are increasingly guided by Google’s automated benchmarks—chief among them, ad strength. This

Introduction to AI Max in Google Ads Google’s latest leap into AI-driven advertising, AI Max for Google Ads Search campaigns, is set to redefine how

💡 By Angelo Rosati, CEO of UpMedico — a healthcare marketing agency that generated +10000 bookings for clinics across Europe. ❌ Why Most Clinics Struggle

Even after the wave of new AI-powered search engines,  when a patient needs a doctor, the first place they look is Google. Whether searching for

In today’s competitive healthcare landscape, doctors and clinics must adopt effective marketing strategies to attract and retain patients. While social media marketing certainly has its

In the digital age, where everyone turns to Google with their queries, medical clinics have a unique opportunity to connect with potential patients right at

In today’s world, as people increasingly turn to Google with their queries, aesthetic clinics have a unique opportunity to connect with potential clients at the

Google Ads functions as a strategic conduit between your urology clinic and individuals actively searching for urological services. By positioning your clinic’s ads at the

In today’s digital landscape, having a robust online presence is essential for any medical practice, especially for gynaecology clinics looking to connect with new patients.