Insights, ideas and news

Only 10 percent of Irish patients now say their most recent GP consultation happened by phone or video, down sharply from 39 percent at the

Insight By the end of 2025, roughly 2.6 million people in Ireland, close to 47% of the population, held private health insurance, and Dublin carries

Sixty-five percent of people looking into a cosmetic treatment search online before they ever contact a provider, and by the time they call, several clinics

Medical marketing in the UK is no longer about visibility alone. For clinic directors and practice owners, the real question in 2026 is simpler and

At the end of December 2025, 4,462 children were on Ireland’s CAMHS waiting list, with 1,110 waiting more than nine months and 602 waiting over

Non-obstetric ultrasound is the single largest diagnostic test category in England, and 21% of the patients waiting for one are still waiting more than six

Insight Private healthcare in Ireland has never been busier, and it has never been harder to stand out. With HSE waiting lists pushing more patients

Insight London is one of the most competitive private healthcare markets in the world. For a clinic director, the real question is not which agency

Nearly 900 weight-loss adverts were flagged by the Advertising Standards Authority as likely breaking UK rules between February 2025 and January 2026 alone. That is

More than 2 million UK adults are now paying privately for GLP-1 weight-loss medication, roughly seven times the number receiving it through the NHS. That

Ireland now has roughly one GP for every 1,150 people, according to RTE’s 2026 analysis of GP workforce data, with a national shortfall estimated at

On paper, an IVF clinic should never struggle for patients. Demand is real, deeply felt, and largely non-discretionary — the people searching for fertility treatment

Insight Healthcare marketing in the UK is no longer about visibility alone. For clinic directors and practice owners, the real question in 2026 isn’t “who

If you run a private ADHD or autism assessment clinic in the UK, you already know the demand is there. NHS waiting lists for adult

Vasectomy reversal is one of the few private procedures where demand is almost baked in. Around 3–6% of men who have a vasectomy later seek

Healthcare marketing in Ireland is no longer about being visible. For clinic directors from Dublin to Cork, the real question is much simpler: how efficiently

For a fertility clinic in London, the marketing question is no longer “how do we get seen?” It’s far sharper: how efficiently are we turning

Aesthetics is one of the most competitive and most heavily regulated verticals on Google. You’re bidding against multi-site clinic groups, surgical practices and medspa franchises,

Running a pregnancy scan clinic is a business of moments — the reassurance scan at seven weeks, the gender reveal at sixteen, the 4D bonding

For a private ADHD or autism assessment clinic in London, demand has never been a problem. NHS neurodevelopmental waiting lists now stretch for years, and

If your private clinic ranks on page one for its core procedures today, that position no longer carries the same value it did two years

Most private clinics running Google Ads in 2026 are still looking at the wrong numbers. They count form submissions, phone calls and cost per lead.

Private healthcare in the UK is growing faster than most clinic directors anticipated. According to the IHPN’s “Going Private 2025” report by Public First, over

The UK healthcare market hasn’t just shifted. It has fractured. And the pieces are never going back together. Right now, over 7.29 million patients are

Running Google Ads for an aesthetic clinic in the UK is not the same as running ads in any other sector. The compliance rules are

The marketing playbook that drove private clinic growth five years ago will not carry you through 2026. With 7.29 million patients still on NHS waiting