Insights, ideas and news

The digital patient acquisition landscape in the United Kingdom and Ireland has reached an inflection point in 2025. The confluence of systemic pressures on public

Running a modern healthcare clinic is no small task. Beyond clinical quality and patient care, directors today are responsible for something just as crucial: visibility.

Healthcare today is as much about being found as it is about being excellent. As a clinic director, you might have a world-class practice –

Healthcare marketing is no longer about visibility alone. For clinic directors, the real question today is: how efficiently is your marketing converting clicks into booked

What Is a Healthcare PPC Audit and Why Does Your Clinic Need One? A PPC audit is a thorough review of your pay-per-click advertising campaigns—like

Simple advice for clinic directors who want more patients, not just more clicks. Let’s start with the truth Running a healthcare clinic in 2025 means

In today’s world, as people increasingly turn to Google with their queries, aesthetic clinics have a unique opportunity to connect with potential clients at the

Healthcare Marketing Is Evolving Fast Healthcare marketing is evolving at breakneck speed. With patient acquisition, brand visibility, and practitioner reputation all on the line, the

Navigating the healthcare advertising space on Google Ads is challenging, especially with the strict restrictions placed on unapproved pharmaceuticals and supplements. Whether you’re promoting wellness

Google has officially rolled out Smart Bidding Exploration, a game-changing update to its Google Ads advertising suite, announced at Google Marketing Live 2025. Powered by

Google’s Performance Max (PMax) campaigns offer unprecedented reach across all of Google’s channels. For busy healthcare providers, the promise of automation and broad visibility is

As Google Ads becomes a cornerstone of digital marketing for healthcare providers, advertisers are increasingly guided by Google’s automated benchmarks—chief among them, ad strength. This

Introduction to AI Max in Google Ads Google’s latest leap into AI-driven advertising, AI Max for Google Ads Search campaigns, is set to redefine how

💡 By Angelo Rosati, CEO of UpMedico — a healthcare marketing agency that generated +10000 bookings for clinics across Europe. ❌ Why Most Clinics Struggle