Insights for Healthcare and Medical Practices

Healthcare SEO in 2025: From Keywords to Credibility

AI is rewriting the rules of search. Patients want solutions, not service pages — and credibility is the new currency. In 2025, healthcare consumers aren’t

Read now

Best Ad Platforms for Healthcare in 2025: Google, Meta, or Instagram?

Healthcare Marketing Is Evolving Fast Healthcare marketing is evolving at breakneck speed. With patient acquisition, brand visibility, and practitioner reputation all on the line, the

Read now

Google Ads Unapproved pharmaceuticals and supplements - Advertising Policies

Google Ads Policy Guide on Pharmaceuticals and Supplements (2025 Update)

Navigating the healthcare advertising space on Google Ads is challenging, especially with the strict restrictions placed on unapproved pharmaceuticals and supplements. Whether you’re promoting wellness

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How to Use ChatGPT to Create Safe Blog Posts for Your Clinic

How Doctors Can Use ChatGPT to Write Safe, Compliant Blog Posts

In healthcare, credibility is everything. Whether you’re a clinic manager overseeing communications or a doctor trying to share expertise, blogging is a powerful tool to

Read now

Google Smart Bidding Exploration: What It Means for Healthcare Clinics

Google has officially rolled out Smart Bidding Exploration, a game-changing update to its Google Ads advertising suite, announced at Google Marketing Live 2025. Powered by

Read now

How Healthcare Clinics Can Use Google Gemini for Better SEO

How Healthcare Marketers Can Use Google Gemini for Better SEO

Google Gemini is more than a content generator — it’s a powerful SEO co-pilot embedded directly into Google Search and Google Workspace. In the rapidly

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How Google’s AI-Driven Search Reshapes Healthcare Advertising

The integration of advanced AI tools like Gemini 2.5 into Google Search marks a pivotal shift in how patients access healthcare information—and how providers must

Read now

Google PMax Optimizations for Healthcare Providers

Google’s Performance Max (PMax) campaigns offer unprecedented reach across all of Google’s channels. For busy healthcare providers, the promise of automation and broad visibility is

Read now

Why “Average” Google Ad Strength Delivers Better ROI in Healthcare PPC

As Google Ads becomes a cornerstone of digital marketing for healthcare providers, advertisers are increasingly guided by Google’s automated benchmarks—chief among them, ad strength. This

Read now

How AI Max Will Change Google Ads Campaigns for Medical Practice

How AI Max Will Change Google Ads for Healthcare

Introduction to AI Max in Google Ads Google’s latest leap into AI-driven advertising, AI Max for Google Ads Search campaigns, is set to redefine how

Read now

How to Choose the Best Healthcare PPC Partner in London for Your Clinic

How to Choose the Best Healthcare PPC Advertising Agency

Choosing the right PPC (pay-per-click) advertising agency, such as one focused on Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, or X Ads, can make

Read now

How Clinics Can Turn Leads into Loyal Patients

6 Steps to Turn Leads into Patients for Your Clinic

A Proven System for Healthcare Growth by UpMedico Hi, I’m Angelo Rosati, UpMedico’s CEO — a healthcare marketing agency with over a decade of experience

Read now

Landing Pages for Doctors: How to Turn Traffic Into Booked Appointments

Landing Pages for Doctors: 9 Best Practices

A Friendly, No-Fluff Guide to Turning Website Visitors into Real Patients for Private Clinics, Practice Managers & Health Entrepreneurs Hey, if you’re here, you probably

Read now

How to Choose the Right Marketing Agency for Your Clinic

How to Choose the Right Healthcare Marketing Agency

A Complete, No-Fluff Checklist for Private Doctors, Clinic Managers, and Healthcare CEOs In today’s competitive healthcare landscape, private clinics and specialist doctors face more pressure

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The UpMedico 90-Second Call Script That Helps Clinics Book More Patients

Clinic Phone Script for Booking More Patients – Free Script

UpMedico is a healthcare marketing agency, trusted by private clinics across Europe to turn ads into real bookings through data-backed marketing. If your clinic is

Read now

6 KPIs Every Healthcare Clinic Must Track to Stay Profitable

By Angelo Rosati, CEO of UpMedico — a performance healthcare marketing agency helping clinics across Europe turn ads into booked patients using digital marketing. In

Read now

How Clinics Use Google Ads to Book More Patients

💡 By Angelo Rosati, CEO of UpMedico — a healthcare marketing agency that generated +10000 bookings for clinics across Europe. ❌ Why Most Clinics Struggle

Read now

Is Your Clinic Losing Money on Its Most Popular Treatments?

Why High Bookings Don’t Always Mean High Profit 💡 In a busy clinic, fully booked schedules often feel like a sign of success. However, many

Read now

Best Medical Practice Management Software in 2025

In an era where healthcare organizations must juggle patient care, administrative duties, and regulatory requirements, Medical Practice Management Software (MPMS) has emerged as a critical

Read now

SEO for Doctors: A Complete Beginner’s Guide to Ranking Higher in Google

In today’s digital age, patients turn to Google to find healthcare providers before making an appointment. Whether you’re a solo practitioner, part of a clinic,

Read now

Google Ads for Doctors: The Essential Guide

Even after the wave of new AI-powered search engines, when a patient needs a doctor, the first place they look is Google. Whether searching for

Read now

10 Healthcare Marketing Insights for 2025

10 Healthcare Marketing Strategies for 2025

Healthcare is evolving rapidly, and the competition can feel overwhelming for independent clinics. Large health networks continue to expand, and today’s patients have high expectations:

Read now

How Call Tracking Drives Patient Growth and Boosts ROI for Clinics

Let’s be honest—phone calls are still the lifeline of healthcare practices. Patients call to book appointments, ask questions, and connect with your team. In fact,

Read now

How to Design a Logo for Doctors

Hello, doctor or clinic manager! When you think about the healthcare industry, certain visual traits probably stand out immediately, like the Caduceus, the Red Cross,

Read now

Google Ads for Medical Practices

In today’s competitive healthcare landscape, doctors and clinics must adopt effective marketing strategies to attract and retain patients. While social media marketing certainly has its

Read now

Google Ads for Paediatricians

In the digital age, where everyone turns to Google with their queries, medical clinics have a unique opportunity to connect with potential patients right at

Read now

Google Ads for Aesthetic Clinics

In today’s world, as people increasingly turn to Google with their queries, aesthetic clinics have a unique opportunity to connect with potential clients at the

Read now

Understanding The Patient Journey for Healthcare Providers

Patient Journey Mapping Template (Free Download)

This guide will walk you through each key phase of the patient journey, providing actionable strategies for effectively engaging patients at every stage. At the

Read now

UpMedico Celebrates Dottore London’s 10th Anniversary Gala

London, October 12, 2024 – The prestigious Law Society in London served as the perfect backdrop for an evening dedicated to celebrating excellence in healthcare.

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Google Ads for Urologists

Google Ads functions as a strategic conduit between your urology clinic and individuals actively searching for urological services. By positioning your clinic’s ads at the

Read now

Google Ads for Gynaecologists

In today’s digital landscape, having a robust online presence is essential for any medical practice, especially for gynaecology clinics looking to connect with new patients.

Read now

Healthcare SEO in 2025: From Keywords to Credibility

AI is rewriting the rules of search. Patients want solutions, not service pages — and credibility is the new currency. In 2025, healthcare consumers aren’t

Best Ad Platforms for Healthcare in 2025: Google, Meta, or Instagram?

Healthcare Marketing Is Evolving Fast Healthcare marketing is evolving at breakneck speed. With patient acquisition, brand visibility, and practitioner reputation all on the line, the

Google Ads Policy Guide on Pharmaceuticals and Supplements (2025 Update)

How Doctors Can Use ChatGPT to Write Safe, Compliant Blog Posts

In healthcare, credibility is everything. Whether you’re a clinic manager overseeing communications or a doctor trying to share expertise, blogging is a powerful tool to

Google Smart Bidding Exploration: What It Means for Healthcare Clinics

Google has officially rolled out Smart Bidding Exploration, a game-changing update to its Google Ads advertising suite, announced at Google Marketing Live 2025. Powered by

How Healthcare Marketers Can Use Google Gemini for Better SEO

Google Gemini is more than a content generator — it’s a powerful SEO co-pilot embedded directly into Google Search and Google Workspace. In the rapidly

How Google’s AI-Driven Search Reshapes Healthcare Advertising

The integration of advanced AI tools like Gemini 2.5 into Google Search marks a pivotal shift in how patients access healthcare information—and how providers must

Google PMax Optimizations for Healthcare Providers

Google’s Performance Max (PMax) campaigns offer unprecedented reach across all of Google’s channels. For busy healthcare providers, the promise of automation and broad visibility is

Why “Average” Google Ad Strength Delivers Better ROI in Healthcare PPC

As Google Ads becomes a cornerstone of digital marketing for healthcare providers, advertisers are increasingly guided by Google’s automated benchmarks—chief among them, ad strength. This

How AI Max Will Change Google Ads for Healthcare

Introduction to AI Max in Google Ads Google’s latest leap into AI-driven advertising, AI Max for Google Ads Search campaigns, is set to redefine how

How to Choose the Best Healthcare PPC Advertising Agency

Choosing the right PPC (pay-per-click) advertising agency, such as one focused on Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, or X Ads, can make

6 Steps to Turn Leads into Patients for Your Clinic

A Proven System for Healthcare Growth by UpMedico Hi, I’m Angelo Rosati, UpMedico’s CEO — a healthcare marketing agency with over a decade of experience

Landing Pages for Doctors: 9 Best Practices

A Friendly, No-Fluff Guide to Turning Website Visitors into Real Patients for Private Clinics, Practice Managers & Health Entrepreneurs Hey, if you’re here, you probably

How to Choose the Right Healthcare Marketing Agency

A Complete, No-Fluff Checklist for Private Doctors, Clinic Managers, and Healthcare CEOs In today’s competitive healthcare landscape, private clinics and specialist doctors face more pressure

Clinic Phone Script for Booking More Patients – Free Script

UpMedico is a healthcare marketing agency, trusted by private clinics across Europe to turn ads into real bookings through data-backed marketing. If your clinic is

6 KPIs Every Healthcare Clinic Must Track to Stay Profitable

By Angelo Rosati, CEO of UpMedico — a performance healthcare marketing agency helping clinics across Europe turn ads into booked patients using digital marketing. In

How Clinics Use Google Ads to Book More Patients

💡 By Angelo Rosati, CEO of UpMedico — a healthcare marketing agency that generated +10000 bookings for clinics across Europe. ❌ Why Most Clinics Struggle

Is Your Clinic Losing Money on Its Most Popular Treatments?

Why High Bookings Don’t Always Mean High Profit 💡 In a busy clinic, fully booked schedules often feel like a sign of success. However, many

Best Medical Practice Management Software in 2025

In an era where healthcare organizations must juggle patient care, administrative duties, and regulatory requirements, Medical Practice Management Software (MPMS) has emerged as a critical

SEO for Doctors: A Complete Beginner’s Guide to Ranking Higher in Google

In today’s digital age, patients turn to Google to find healthcare providers before making an appointment. Whether you’re a solo practitioner, part of a clinic,

Google Ads for Doctors: The Essential Guide

Even after the wave of new AI-powered search engines, when a patient needs a doctor, the first place they look is Google. Whether searching for

10 Healthcare Marketing Strategies for 2025

Healthcare is evolving rapidly, and the competition can feel overwhelming for independent clinics. Large health networks continue to expand, and today’s patients have high expectations:

How Call Tracking Drives Patient Growth and Boosts ROI for Clinics

Let’s be honest—phone calls are still the lifeline of healthcare practices. Patients call to book appointments, ask questions, and connect with your team. In fact,

How to Design a Logo for Doctors

Hello, doctor or clinic manager! When you think about the healthcare industry, certain visual traits probably stand out immediately, like the Caduceus, the Red Cross,

Google Ads for Medical Practices

In today’s competitive healthcare landscape, doctors and clinics must adopt effective marketing strategies to attract and retain patients. While social media marketing certainly has its

Google Ads for Paediatricians

In the digital age, where everyone turns to Google with their queries, medical clinics have a unique opportunity to connect with potential patients right at

Google Ads for Aesthetic Clinics

In today’s world, as people increasingly turn to Google with their queries, aesthetic clinics have a unique opportunity to connect with potential clients at the

Patient Journey Mapping Template (Free Download)

This guide will walk you through each key phase of the patient journey, providing actionable strategies for effectively engaging patients at every stage. At the

UpMedico Celebrates Dottore London’s 10th Anniversary Gala

London, October 12, 2024 – The prestigious Law Society in London served as the perfect backdrop for an evening dedicated to celebrating excellence in healthcare.

Google Ads for Urologists

Google Ads functions as a strategic conduit between your urology clinic and individuals actively searching for urological services. By positioning your clinic’s ads at the

Google Ads for Gynaecologists

In today’s digital landscape, having a robust online presence is essential for any medical practice, especially for gynaecology clinics looking to connect with new patients.