Insight > How Clinics Use Google Ads to Book More Patients

How Clinics Use Google Ads to Book More Patients

💡 By Angelo Rosati, CEO of UpMedico — a healthcare marketing agency that generated +10000 bookings for clinics across Europe.

❌ Why Most Clinics Struggle with Google Ads

If your clinic is running Google Ads but not seeing more bookings, you’re not alone.

The truth is that most clinics waste their ad budgets because they follow the wrong structure.

They usually:

Promote too many services in one campaign
Send visitors to the homepage
Don’t know which clicks turn into patients

At UpMedico, we use a simplified model that works for clinics of any size:

✅ 1 Service = 1 Campaign = 1 Landing Page
Known as the UpMedico 1:1:1 Schema

We’ll walk you through how this system works using two examples:

A private ultrasound clinic in London
A multi-specialty medical clinic in Dublin

🎯 Step 1: Pick the Right Services to Advertise

The first step is choosing specific services that patients are actively searching for — and are most likely to book.

🔎 What makes a service ideal for ads?

People urgently need it (e.g., pregnancy, prostate health)
It’s easy to explain and price
It converts quickly (low no-show risk)

✅ Example 1: Ultrasound Clinic in London

This diagnostic clinic decided to focus on three services:

Service	Campaign Name	Search Keyword Example
Pelvic Ultrasound	`ULTRA_Pelvic_LDN`	“pelvic ultrasound London”
Abdominal Ultrasound	`ULTRA_Abdominal_LDN`	“private abdominal scan London”
Thyroid Ultrasound	`ULTRA_Thyroid_LDN`	“thyroid ultrasound near me London”

📊 Result: 148 leads in 3 weeks, €15.70 CPL, and 4.1x return on ad spend (ROAS)

✅ Example 2: Multi-Specialty Clinic in Dublin

This clinic offers dermatology, gynecology, and urology. Instead of promoting everything in one ad, we built separate campaigns:

Service	Campaign Name	Target Keyword
Gynaecology Checkup	`GYN_Checkup_DUB`	“private gynaecologist Dublin”
Urology – Prostate	`URO_Prostate_DUB`	“prostate exam Dublin”
Dermatology – Acne	`DERM_Acne_DUB`	“acne treatment dermatologist Dublin”

📊 Result: 4.7x ROAS, clear visibility on which service brings revenue

🧩 Step 2: Build Campaigns Using the 1:1:1 Structure

The UpMedico 1:1:1 structure ensures you run clean, measurable campaigns:

One service → One campaign → One landing page

“The UpMedico 1:1:1 structure allows our customer to identify and scale their more profitable services”.
– Angelo Rosati, CEO

Why it works:

You avoid confusion — the ad matches the user’s intent
You control how much you spend per service
You can instantly see which services are profitable

💻 Step 3: Create Dedicated Landing Pages That Convert

Here’s the mistake 90% of clinics make:
They send ad traffic to their homepage.

That’s like handing a patient a full medical textbook and hoping they flip to the right page.

Instead, we create landing pages focused on ONE service, with everything the patient needs to book quickly.

🧠 What a good landing page includes:

✅ Clear title: “Pelvic Ultrasound in London — £95 — Book Now”
✅ Service benefits and key details
✅ Instant contact button (form, WhatsApp, or click-to-call)
✅ Doctor photo + clinic location
✅ Patient reviews to build trust

👁 UpMedico UX Analysis Service

Great design = more bookings.
At UpMedico, we don’t guess — we use UX analysis tools like Hotjar to improve landing pages based on real user behavior.

We track:

Where users scroll and stop
What buttons they click
Where they drop off

With this insight, we optimize layout, wording, and CTA placement — so your page works like a booking machine.

🎯 One Dublin clinic increased landing page conversions by 27% after our UX overhaul.

🧾 Step 4: Tag Every Booking in Your PMS

What’s the point of leads if you don’t know what happened after?

We make sure every patient who contacts you through a campaign is tagged inside your Practice Management System (PMS), like:

Cliniko
Or your custom CRM

Every appointment is tagged with:

Source: Google Ads
Service: e.g., Dermatology – Acne
Campaign name: e.g., DERM_Acne_DUB
Status: Booked / Cancelled / No-show

✅ Now you can see which service earns revenue, and scale what works.

👉 Read our last article on this topic: Your Clinic Losing Money on Its Most Popular Treatments

📊 Step 5: Track the Metrics That Matter

We help clinics track what really counts — not just clicks.

Metric	Why It Matters
Cost per Lead (CPL)	Helps manage budget effectively
Booking Rate	Shows how well landing pages are converting
Return on Ad Spend	Measures profit generated by each campaign
No-Show Rate	Reveals if patient intent is strong
Cost per Booking	Helps scale services profitably

🔁 Summary: The UpMedico System for Google Ads Success

Step	Action
1️⃣ Service	Choose 1 high-demand, high-converting treatment to promote
2️⃣ Campaign	Create 1 dedicated Google Ads campaign per service
3️⃣ Page	Build 1 custom landing page for that campaign
4️⃣ Tag	Track each lead in your PMS — source, service, status
5️⃣ Optimize	Use UX analysis + real data to increase conversions

This 1:1:1 Schema works for single-service clinics and multi-specialty practices alike — and it’s the foundation for predictable growth.