Why Private Clinics Lose 1 in 3 Bookings on the Phone (And How to Fix It)
The short answer Private clinics lose phone bookings in two places: calls nobody answers, and answered calls that end without a slot. In our call tracking data, clinics start at around 24% of ad calls ending in a booking against a 31% to 35% target, so between one in five and one in three phone […]
The True Cost of a Booked ADHD Assessment: Why a £60 Lead Is Bankrupting Your Clinic
The short answer An ADHD clinic’s cost per qualified assessment is ad spend divided by assessments that passed triage and booked: £340 in London and £275 in regional UK on our accounts. Fewer than three enquiries in ten book, so that implies £77 to £95 per enquiry. A £60 lead only costs less per booked […]
The Executive Scorecard: 7 Numbers Every Private Psychiatry & ADHD Owner Needs
The short answer A private psychiatry or ADHD clinic owner needs seven numbers on one page: cost per qualified assessment of £260 to £380, chair utilisation of at least 82%, triage pass rate of 32% to 38%, no-shows at 5% or less with a deposit, £280 to £350 per clinical hour, call-to-booking of 31% to […]
Wrong-Week Bookings: How Broken Intake Journeys Burn Sonographer Time and Clinic Revenue
The short answer A wrong-week booking is a scan a patient books before her pregnancy is ready for it, such as a heartbeat check before 6 weeks or a 4D scan at 20 weeks. In UpMedico’s working estimate, each one refunded on the day wastes £84 to £109 on a 20-minute slot, with no revenue. […]
Best Google Ads Agencies for Ultrasound & Diagnostic Clinics (UK 2026)
The short answer The best Google Ads agency for an ultrasound or diagnostic clinic in the UK splits campaigns by modality, schedules ads around the empty hours in the diary, tracks and records patient calls, and reports cost per booked scan. In UpMedico-managed accounts, a booked MSK scan costs £95 to £118 against a £220 […]
Google, Meta or TikTok? How a Private Scan Clinic Should Allocate a £2,500 Ad Budget
The short answer For a baby scan clinic marketing budget of £2,500 a month, put about 70% into Google Ads (£1,750), 25% into Meta (£625) and 5% into a TikTok test (£125). Google comes first because a search account needs around £1,000 a month before it can test anything, and at £24 to £36 per […]
The 3-Scan Patient Pathway: How Clinics Turn a £55 Early Scan into £280 in Pregnancy LTV
The short answer A private baby scan clinic earns most of a patient’s value after her first scan. A £55 early scan followed by a gender scan and a 3D/4D scan comes to £280. In UpMedico’s working model, average revenue per patient is £87.10 without recall; consented reminders before each scan window lift repeat bookings […]
The Weekend Capacity Trap: Why Opening Sundays Won’t Fix Your Mid-Week Scanner Deficit
The short answer Opening on Sundays adds scanner hours to a clinic; it does not fill the ones already paid for. Across UK ultrasound clinics UpMedico manages, 38% of weekly scanner hours sit idle, mostly on Tuesday and Wednesday afternoons, at £180 to £220 each. A six-hour Sunday session adds about £376 in wages at […]
Instant Booking vs. Enquiry Forms: How Booking Architecture Dictates Patient Acquisition and Attendance in Private Clinics
The short answer For most private diagnostic clinics, an instant booking calendar outperforms an enquiry form, because a form’s conversion rate counts requests, not booked scans, and every request needs a callback. In the UK accounts UpMedico manages, early pregnancy pages with instant booking regularly reach 9% to 11%. Complex scans behave differently: 58% of […]
The Mid-Week Scanner Deficit: How Clinics Fill Tuesday & Wednesday Machine Hours
The short answer Tuesday and Wednesday scanner hours stay empty because most Google Ads accounts spend evenly across the week, drifting toward cheap weekend demand. Across UK ultrasound clinics UpMedico manages, 38% of weekly scanner hours sit idle, each costing £180 to £220. Clinics fill them with a separate same-day campaign scheduled from 8:30 to […]
