Healthcare PPC in 2025: A Practical Guide for Google Ads
Simple advice for clinic directors who want more patients, not just more clicks. Let’s start with the truth Running a healthcare clinic in 2025 means competing online. Whether you’re a GP, physiotherapy centre, mental health clinic, or dental practice—your patients are starting their journey on Google. And this is where Healthcare PPC comes in. It’s […]
Why Clinic Directors Should Pay Attention to Llms.txt in 2025
If you run a private healthcare clinic today—whether you offer dermatology, physio, fertility, or general health consultations—your online presence matters more than ever. And here’s something new you might not have heard of yet: llms.txt. It sounds technical (and it is), but the idea is simple. It’s a small text file that helps AI systems […]
How Clinic Directors Can Cut Google Ads Costs with Smart Conversion Tracking
Hi Director—Let’s Talk About Appointments, Not Just Ad Clicks. If you’re managing a Google Ads campaign for your clinic, you’re likely feeling the impact of rising costs and changing search behaviours due to AI. You may be wondering: You’re not alone. In 2025, with AI search changing how people interact with Google, and privacy restrictions […]
Google Ads for Clinics: 5 Powerful Strategies in 2025 (To Save Thousands)
In the fast-paced world of London healthcare, every minute counts — and so does every marketing pound. As a clinic director, you’re not just overseeing staff or ensuring CQC compliance; you’re also responsible for keeping the waiting room full with the right type of patients. That’s where Google Ads comes in. But here’s the truth: […]
Google Ads for Aesthetic Clinics
In today’s world, as people increasingly turn to Google with their queries, aesthetic clinics have a unique opportunity to connect with potential clients at the moment of their need. When tailored and optimized for beauty and wellness providers, Google Ads become an invaluable tool for driving appointments, enhancing visibility, and improving client satisfaction for aesthetic […]
SEO vs. Google Ads: What’s the Best Strategy for Your Clinic in 2025
A no-fluff, friendly guide to future-proofing your patient acquisition strategy in the age of AI search. Hi Director—Let’s Talk About Bookings, Not Just Clicks If you’re running a clinic and wondering whether to double down on Google Ads or invest in SEO, you’re not alone. Here’s what we’re hearing from clinic directors in 2025: “Our […]
Why Changing Your Google Ads Landing Page Could Sink Your Patient Bookings (And How to Do It Right)
Hello fellow clinic directors! If you’re running Google Ads for your healthcare practice, you’ve likely invested months (or even years) building up campaigns that consistently bring in new patients. Perhaps you’re finally seeing that sweet spot where your ads for physiotherapy services or private consultations are generating steady bookings at a profitable cost. But then […]
How London Clinics Can Use ChatGPT and Local SEO to Grow in 2025
In 2025, your patients are just as likely to find you through a chatbot as they are through Google. If you manage a healthcare clinic in London—whether it’s a private practice in Marylebone or an NHS surgery in Peckham—your visibility online is directly tied to how easily patients can find, trust, and book with you. […]
Healthcare SEO in 2025: From Keywords to Answers
AI is rewriting the rules of search. Patients want solutions, not service pages — and credibility is the new currency. In 2025, healthcare consumers aren’t browsing — they’re hunting for solutions. Search behavior is transforming radically under the influence of AI-powered search engines, LLM chat interfaces, and hyper-personalized digital experiences. What once began with “chiropractor […]
Best Ad Platforms for Healthcare in 2025: Google, Meta, or Instagram?
Healthcare Marketing Is Evolving Fast Healthcare marketing is evolving at breakneck speed. With patient acquisition, brand visibility, and practitioner reputation all on the line, the stakes for digital advertising have never been higher. In 2025, the three giants—Google, Meta, and IG (Instagram)—remain the backbone of paid digital strategies for hospitals, clinics, and healthcare brands. But […]
