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How Perplexity Ranks Healthcare Content (And What It Means for Your Clinic)

perplexity healtcare marketing UpMedico

More patients are now searching for health answers using AI tools instead of Google. They’re not just typing “best ADHD clinic near me” into a search bar. They’re using platforms like Perplexity, ChatGPT, and voice assistants to ask real questions: And the answers? They’re not coming from ads. They’re coming from websites like yours—if your […]

Healthcare SEO is Changing – What Clinic Directors Need to Know

Healthcare GEO (Generative Engine Optimization)

Today, patients aren’t just Googling your clinic—they’re talking to AI. Platforms like ChatGPT, Gemini, Perplexity, Claude, and Copilot are now helping people find providers, answer medical questions, and decide on care options. These AI systems pull from the web, instantly surfacing content they trust. If your site isn’t optimized to be chosen by these tools, […]

Top UK Agencies for Healthcare GEO (Generative Engine Optimisation) in 2025

Top UK Agencies for Healthcare GEO

Generative artificial‑intelligence (AI) tools are changing the way patients find healthcare. Voice assistants and large‑language models (LLMs) such as ChatGPT, Google’s Gemini and Perplexity read the web and surface a single clinic name when someone asks, “where’s a good ultrasound clinic near me?” They don’t show a long list of websites; they pick one or […]

Healthcare AEO (Answer Engine Optimization): Get Your Practice Recommended by AI

Healthcare AEO (Answer Engine Optimization)

If you’re running a clinic today, chances are you’ve invested time (and money) into things like websites, SEO, and maybe even Google Ads. But the way people find care is changing—fast. More patients are now turning to AI-powered tools like ChatGPT, Google’s AI Overviews, Siri, and Alexa to get answers to health questions and find […]

Healthcare GEO (Generative Engine Optimization): Get Your Clinic Recommended by AI

Healthcare GEO: How to Get Your Clinic Recommended by AI

If you’re running a clinic today, chances are you’ve invested time (and money) into things like websites, SEO, and maybe even Google Ads. But the way people find care is changing—fast. More patients are now turning to AI-powered tools like ChatGPT, Google’s AI Overviews, Siri, and Alexa to get answers to health questions and find […]

Why Clinic Directors Should Pay Attention to Llms.txt in 2025

Why Clinic Directors Should Pay Attention to Llms.txt in 2025

If you run a private healthcare clinic today—whether you offer dermatology, physio, fertility, or general health consultations—your online presence matters more than ever. And here’s something new you might not have heard of yet: llms.txt. It sounds technical (and it is), but the idea is simple. It’s a small text file that helps AI systems […]

SEO vs. Google Ads: What’s the Best Strategy for Your Clinic in 2025

Google Ads vs. Google SEO in 2025

A no-fluff, friendly guide to future-proofing your patient acquisition strategy in the age of AI search. Hi Director—Let’s Talk About Bookings, Not Just Clicks If you’re running a clinic and wondering whether to double down on Google Ads or invest in SEO, you’re not alone. Here’s what we’re hearing from clinic directors in 2025: “Our […]

How London Clinics Can Use ChatGPT and Local SEO to Grow in 2025

How London Clinics Can Use ChatGPT and Local SEO to Grow

In 2025, your patients are just as likely to find you through a chatbot as they are through Google. If you manage a healthcare clinic in London—whether it’s a private practice in Marylebone or an NHS surgery in Peckham—your visibility online is directly tied to how easily patients can find, trust, and book with you. […]

Healthcare SEO in 2025: From Keywords to Answers

Healthcare SEO in 2025: From Keywords to Credibility

AI is rewriting the rules of search. Patients want solutions, not service pages — and credibility is the new currency. In 2025, healthcare consumers aren’t browsing — they’re hunting for solutions. Search behavior is transforming radically under the influence of AI-powered search engines, LLM chat interfaces, and hyper-personalized digital experiences. What once began with “chiropractor […]

How Doctors Can Use ChatGPT to Write Safe, Compliant Blog Posts

How to Use ChatGPT to Create Safe Blog Posts for Your Clinic

In healthcare, credibility is everything. Whether you’re a clinic manager overseeing communications or a doctor trying to share expertise, blogging is a powerful tool to educate patients, improve search visibility, and enhance trust. But writing content takes time—and that’s where ChatGPT becomes your digital assistant. This article shows you how to use ChatGPT the right […]