Landing Pages for Doctors: 9 Best Practices

A Friendly, No-Fluff Guide to Turning Website Visitors into Real Patients for Private Clinics, Practice Managers & Health Entrepreneurs Hey, if you’re here, you probably already have a website—and you’re wondering why more people aren’t booking appointments. You might be running Google Ads. Maybe you’ve hired someone for SEO. You’re getting traffic… but the phones […]
How to Choose the Right Healthcare Marketing Agency

A Complete, No-Fluff Checklist for Private Doctors, Clinic Managers, and Healthcare CEOs In today’s competitive healthcare landscape, private clinics and specialist doctors face more pressure than ever to grow. But it’s not just about having excellent medical service—it’s about attracting, converting, and retaining the right patients. And for that, many clinics turn to marketing agencies. […]
Clinic Phone Script for Booking More Patients – Free Script

UpMedico is a healthcare marketing agency, trusted by private clinics across Europe to turn ads into real bookings through data-backed marketing. If your clinic is investing in ads — Google, Meta, or even local listings — and your phone is ringing, that’s already a win. But what happens when someone actually calls? In too many […]
6 KPIs Every Healthcare Clinic Must Track to Stay Profitable

By Angelo Rosati, CEO of UpMedico — a performance healthcare marketing agency helping clinics across Europe turn ads into booked patients using digital marketing. In today’s healthcare landscape, providing excellent patient care is only one part of the job. If you want your clinic to thrive — not just survive — you need to run […]
How Clinics Use Google Ads to Book More Patients

💡 By Angelo Rosati, CEO of UpMedico — a healthcare marketing agency that generated +10000 bookings for clinics across Europe. ❌ Why Most Clinics Struggle with Google Ads If your clinic is running Google Ads but not seeing more bookings, you’re not alone. The truth is that most clinics waste their ad budgets because they follow the wrong […]
Is Your Clinic Losing Money on Its Most Popular Treatments?

Why High Bookings Don’t Always Mean High Profit 💡 In a busy clinic, fully booked schedules often feel like a sign of success. However, many clinic owners are shocked to discover that their most popular treatments are not necessarily their most profitable. High volume does not automatically translate to high profit. In fact, without proper […]
Best Medical Practice Management Software in 2025

In an era where healthcare organizations must juggle patient care, administrative duties, and regulatory requirements, Medical Practice Management Software (MPMS) has emerged as a critical tool. These solutions streamline operations—from patient scheduling to billing and reporting—ensuring that medical practices run efficiently while enhancing both patient and provider experiences. What Is Medical Practice Management Software? 🤔💡 […]
SEO for Doctors: A Complete Beginner’s Guide to Ranking Higher in Google

In today’s digital age, patients turn to Google to find healthcare providers before making an appointment. Whether you’re a solo practitioner, part of a clinic, or managing a hospital’s online presence, SEO (Search Engine Optimization) for doctors is essential to stay ahead of the competition and attract more patients. This guide will help medical professionals […]
Google Ads for Doctors: The Essential Guide

Even after the wave of new AI-powered search engines, when a patient needs a doctor, the first place they look is Google. Whether searching for a “pediatrician near me”, “best cardiologist in New York”, or “emergency dentist 24/7”, patients rely on Google to find healthcare providers. Google Ads is a powerful tool that places your […]
10 Healthcare Marketing Strategies for 2025

Healthcare is evolving rapidly, and the competition can feel overwhelming for independent clinics. Large health networks continue to expand, and today’s patients have high expectations: they want advanced, digital options and that personal touch. According to Tebra’s 2024 Patient Perspectives Report, 47% of patients have switched providers over a bad experience, while 61% say they […]