Google Ads Policy Guide on Pharmaceuticals and Supplements (2025 Update)
Navigating the healthcare advertising space on Google Ads is challenging, especially with the strict restrictions placed on unapproved pharmaceuticals and supplements. Whether you’re promoting wellness products, weight loss supplements, or CBD oils, understanding these rules is critical to keep your campaigns compliant—and live. This guide breaks down: Why Google Ads Restricts Healthcare and Supplement Products […]
How Doctors Can Use ChatGPT to Write Safe, Compliant Blog Posts
In healthcare, credibility is everything. Whether you’re a clinic manager overseeing communications or a doctor trying to share expertise, blogging is a powerful tool to educate patients, improve search visibility, and enhance trust. But writing content takes time—and that’s where ChatGPT becomes your digital assistant. This article shows you how to use ChatGPT the right […]
Google Smart Bidding Exploration: What It Means for Healthcare Clinics
Google has officially rolled out Smart Bidding Exploration, a game-changing update to its Google Ads advertising suite, announced at Google Marketing Live 2025. Powered by advanced AI and designed to enhance campaign flexibility, this update is particularly valuable for healthcare clinics and providers in London looking to improve their digital marketing performance in an increasingly […]
How Healthcare Marketers Can Use Google Gemini for Better SEO
Google Gemini is more than a content generator — it’s a powerful SEO co-pilot embedded directly into Google Search and Google Workspace. In the rapidly evolving digital healthcare space, where patients often find care providers through search engines, clinic owners and administrators need tools that streamline SEO strategy without demanding deep technical knowledge. Gemini offers […]
How Google’s AI-Driven Search Reshapes Healthcare Advertising
The integration of advanced AI tools like Gemini 2.5 into Google Search marks a pivotal shift in how patients access healthcare information—and how providers must adapt their advertising strategies. With AI Overviews now active in over 200 countries and AI Mode rolling out across the U.S., healthcare advertisers face a transformed digital landscape where visibility […]
Google PMax Optimizations for Healthcare Providers
Google’s Performance Max (PMax) campaigns offer unprecedented reach across all of Google’s channels. For busy healthcare providers, the promise of automation and broad visibility is enticing. However, without careful optimization, PMax can quickly become a budget drain, or worse, a compliance nightmare. While there are many ways to fine-tune these campaigns, we’ll focus on two […]
Why “Average” Google Ad Strength Delivers Better ROI in Healthcare PPC
As Google Ads becomes a cornerstone of digital marketing for healthcare providers, advertisers are increasingly guided by Google’s automated benchmarks—chief among them, ad strength. This rating system, which scores ads from Poor to Excellent, is intended to improve ad relevance and engagement. But does it actually translate to better results? For many healthcare providers, the […]
How AI Max Will Change Google Ads for Healthcare
Introduction to AI Max in Google Ads Google’s latest leap into AI-driven advertising, AI Max for Google Ads Search campaigns, is set to redefine how medical practices connect with potential patients online. This new feature suite, launched globally in beta in May 2025, integrates deep learning into campaign targeting, asset creation, and performance analytics—delivering a […]
How to Choose the Best Healthcare PPC Advertising Agency
Choosing the right PPC (pay-per-click) healthcare advertising agency, such as one focused on Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, or X Ads, can make a significant difference for a healthcare clinic. Most patients today start their search for providers online – up to 77% of patients use Google before scheduling an appointment. This […]
6 Steps to Turn Leads into Patients for Your Clinic
A Proven System for Healthcare Growth by UpMedico Hi, I’m Angelo Rosati, UpMedico‘s Growth Manager — a healthcare marketing agency with over a decade of experience partnering with private practices, specialist clinics, and global healthcare brands like Unmind, Frankie Health, Holistic Andrology, Google and HubSpot. My passion is simple: helping doctors and their teams create […]
