6 KPIs Every Healthcare Clinic Must Track to Stay Profitable
By Angelo Rosati, CEO of UpMedico — a performance healthcare marketing agency helping clinics across Europe turn ads into booked patients using digital marketing. In today’s healthcare landscape, providing excellent patient care is only one part of the job. If you want your clinic to thrive — not just survive — you need to run […]
How Clinics Use Google Ads to Book More Patients
💡 By Angelo Rosati, CEO of UpMedico — a healthcare marketing agency that generated +10000 bookings for clinics across Europe. ❌ Why Most Clinics Struggle with Google Ads If your clinic is running Google Ads but not seeing more bookings, you’re not alone. The truth is that most clinics waste their ad budgets because they follow the wrong […]
Is Your Clinic Losing Money on Its Most Popular Treatments?
Why High Bookings Don’t Always Mean High Profit 💡 In a busy clinic, fully booked schedules often feel like a sign of success. However, many clinic owners are shocked to discover that their most popular treatments are not necessarily their most profitable. High volume does not automatically translate to high profit. In fact, without proper […]
Best Medical Practice Management Software in 2025
In an era where healthcare organizations must juggle patient care, administrative duties, and regulatory requirements, Medical Practice Management Software (MPMS) has emerged as a critical tool. These solutions streamline operations—from patient scheduling to billing and reporting—ensuring that medical practices run efficiently while enhancing both patient and provider experiences. What Is Medical Practice Management Software? 🤔💡 […]
SEO for Doctors: A Complete Beginner’s Guide to Ranking Higher in Google
In today’s digital age, patients turn to Google to find healthcare providers before making an appointment. Whether you’re a solo practitioner, part of a clinic, or managing a hospital’s online presence, SEO (Search Engine Optimization) for doctors is essential to stay ahead of the competition and attract more patients. This guide will help medical professionals […]
Google Ads for Doctors: The Essential Guide
Even after the wave of new AI-powered search engines, when a patient needs a doctor, the first place they look is Google. Whether searching for a “pediatrician near me”, “best cardiologist in New York”, or “emergency dentist 24/7”, patients rely on Google to find healthcare providers. Google Ads is a powerful tool that places your […]
10 Healthcare Marketing Strategies for 2025
Healthcare is evolving rapidly, and the competition can feel overwhelming for independent clinics. Large health networks continue to expand, and today’s patients have high expectations: they want advanced, digital options and that personal touch. According to Tebra’s 2024 Patient Perspectives Report, 47% of patients have switched providers over a bad experience, while 61% say they […]
How Call Tracking Drives Patient Growth and Boosts ROI for Clinics
Let’s be honest—phone calls are still the lifeline of healthcare practices. Patients call to book appointments, ask questions, and connect with your team. In fact, most practices get about 80% of their new leads from calls (Liine’s 2023 Healthcare Marketing Benchmark Report). But here’s the thing: these calls aren’t just about scheduling—they’re your chance to […]
How to Design a Logo for Doctors
Hello, doctor or clinic manager! When you think about the healthcare industry, certain visual traits probably stand out immediately, like the Caduceus, the Red Cross, and the calming blue and white color palette. These elements aren’t just random choices—they’re part of a carefully crafted medical symbolism designed to convey cleanliness and trust to your patients. […]
Google Ads for Medical Practices
In today’s competitive healthcare landscape, doctors and clinics must adopt effective marketing strategies to attract and retain patients. While social media marketing certainly has its benefits, such as building community engagement and increasing brand awareness, Google Ads offers a more targeted and results-driven approach that often yields superior outcomes for healthcare providers. This article delves […]
