2025-2026 Healthcare Paid Search (PPC/CPA) Report for the UK and Ireland
The digital patient acquisition landscape in the United Kingdom and Ireland has reached an inflection point in 2025. The confluence of systemic pressures on public health systems, specifically the National Health Service (NHS) in the UK and the Health Service Executive (HSE) in Ireland, has fundamentally altered patient behavior. The private healthcare sector is no […]
The 2026 Guide: How Clinic Directors Win AI Visibility Now
By Angelo Rosati, Growth Strategist at UpMedico Hello, Clinic Directors. I know your primary job is providing excellent patient care. It means running a tight ship, managing staff, and constantly looking for ways to improve patient outcomes. But patients need to find your clinic first. The pathway patients use to discover trustworthy medical information and […]
Google Ads for Clinics: Local Search Strategies That Convert
Running a modern healthcare clinic is no small task. Beyond clinical quality and patient care, directors today are responsible for something just as crucial: visibility. Patients don’t simply walk through the door anymore. They research online, compare reviews, and make decisions based on what they see in Google search results. This is where Google Ads […]
AI SEO for Fertility Clinics: Why AI Search Matters
Think about how patients used to find your clinic. Ten years ago, most typed their symptoms into Google. Five years ago, they asked Google Maps: “fertility clinics near me.” Now, many are turning to AI assistants. Someone might ask ChatGPT: “What’s the best fertility clinic in London?” Or Google Gemini: “Which fertility clinics in London […]
Best Healthcare PPC Agencies in the World (A Clinic Director’s Guide)
Healthcare today is as much about being found as it is about being excellent. As a clinic director, you might have a world-class practice – but if patients can’t find you online, it’s a missed opportunity. Consider that nearly 59% of U.S. adults have searched for medical or health information online. In fact, 93% of […]
How Perplexity Ranks Healthcare Content (And What It Means for Your Clinic)
More patients are now searching for health answers using AI tools instead of Google. They’re not just typing “best ADHD clinic near me” into a search bar. They’re using platforms like Perplexity, ChatGPT, and voice assistants to ask real questions: And the answers? They’re not coming from ads. They’re coming from websites like yours—if your […]
Healthcare SEO is Changing – What Clinic Directors Need to Know
Today, patients aren’t just Googling your clinic—they’re talking to AI. Platforms like ChatGPT, Gemini, Perplexity, Claude, and Copilot are now helping people find providers, answer medical questions, and decide on care options. These AI systems pull from the web, instantly surfacing content they trust. If your site isn’t optimized to be chosen by these tools, […]
Top UK Agencies for Performance Medical Marketing in 2025
Healthcare marketing is no longer about visibility alone. For clinic directors, the real question today is: how efficiently is your marketing converting clicks into booked patients? That’s the focus of performance medical marketing — using trackable, data-driven strategies to deliver measurable results. This article explains what performance medical marketing means for clinics in 2025, what […]
Top UK Agencies for Healthcare GEO (Generative Engine Optimisation) in 2025
Generative artificial‑intelligence (AI) tools are changing the way patients find healthcare. Voice assistants and large‑language models (LLMs) such as ChatGPT, Google’s Gemini and Perplexity read the web and surface a single clinic name when someone asks, “where’s a good ultrasound clinic near me?” They don’t show a long list of websites; they pick one or […]
Healthcare AEO (Answer Engine Optimization): Get Your Practice Recommended by AI
If you’re running a clinic today, chances are you’ve invested time (and money) into things like websites, SEO, and maybe even Google Ads. But the way people find care is changing—fast. More patients are now turning to AI-powered tools like ChatGPT, Google’s AI Overviews, Siri, and Alexa to get answers to health questions and find […]
