Skip to content Healthcare PPC in 2025: A Practical Guide for Google Ads
Simple advice for clinic directors who want more patients, not just more clicks. Let’s start with the truth Running a healthcare clinic in 2025 means competing online. Whether you’re a GP, physiotherapy centre, mental health clinic, or dental practice—your patients are starting their journey on Google. And this is where Healthcare PPC comes in. It’s […]
How Clinic Directors Can Cut Google Ads Costs with Smart Conversion Tracking
Hi Director—Let’s Talk About Appointments, Not Just Ad Clicks. If you’re managing a Google Ads campaign for your clinic, you’re likely feeling the impact of rising costs and changing search behaviours due to AI. You may be wondering: You’re not alone. In 2025, with AI search changing how people interact with Google, and privacy restrictions […]
Google Ads for Aesthetic Clinics
In today’s world, as people increasingly turn to Google with their queries, aesthetic clinics have a unique opportunity to connect with potential clients at the moment of their need. When tailored and optimized for beauty and wellness providers, Google Ads become an invaluable tool for driving appointments, enhancing visibility, and improving client satisfaction for aesthetic […]
SEO vs. Google Ads: What’s the Best Strategy for Your Clinic in 2025
A no-fluff, friendly guide to future-proofing your patient acquisition strategy in the age of AI search. Hi Director—Let’s Talk About Bookings, Not Just Clicks If you’re running a clinic and wondering whether to double down on Google Ads or invest in SEO, you’re not alone. Here’s what we’re hearing from clinic directors in 2025: “Our […]
Best Ad Platforms for Healthcare in 2025: Google, Meta, or Instagram?
Healthcare Marketing Is Evolving Fast Healthcare marketing is evolving at breakneck speed. With patient acquisition, brand visibility, and practitioner reputation all on the line, the stakes for digital advertising have never been higher. In 2025, the three giants—Google, Meta, and IG (Instagram)—remain the backbone of paid digital strategies for hospitals, clinics, and healthcare brands. But […]
Google Ads Policy Guide on Pharmaceuticals and Supplements (2025 Update)
Navigating the healthcare advertising space on Google Ads is challenging, especially with the strict restrictions placed on unapproved pharmaceuticals and supplements. Whether you’re promoting wellness products, weight loss supplements, or CBD oils, understanding these rules is critical to keep your campaigns compliant—and live. This guide breaks down: Why Google Ads Restricts Healthcare and Supplement Products […]
Google Smart Bidding Exploration: What It Means for Healthcare Clinics
Google has officially rolled out Smart Bidding Exploration, a game-changing update to its Google Ads advertising suite, announced at Google Marketing Live 2025. Powered by advanced AI and designed to enhance campaign flexibility, this update is particularly valuable for healthcare clinics and providers in London looking to improve their digital marketing performance in an increasingly […]
How Google’s AI-Driven Search Reshapes Healthcare Advertising
The integration of advanced AI tools like Gemini 2.5 into Google Search marks a pivotal shift in how patients access healthcare information—and how providers must adapt their advertising strategies. With AI Overviews now active in over 200 countries and AI Mode rolling out across the U.S., healthcare advertisers face a transformed digital landscape where visibility […]
Google PMax Optimizations for Healthcare Providers
Google’s Performance Max (PMax) campaigns offer unprecedented reach across all of Google’s channels. For busy healthcare providers, the promise of automation and broad visibility is enticing. However, without careful optimization, PMax can quickly become a budget drain, or worse, a compliance nightmare. While there are many ways to fine-tune these campaigns, we’ll focus on two […]
Why “Average” Google Ad Strength Delivers Better ROI in Healthcare PPC
As Google Ads becomes a cornerstone of digital marketing for healthcare providers, advertisers are increasingly guided by Google’s automated benchmarks—chief among them, ad strength. This rating system, which scores ads from Poor to Excellent, is intended to improve ad relevance and engagement. But does it actually translate to better results? For many healthcare providers, the […]
