Skip to content Healthcare SEO is Changing – What Clinic Directors Need to Know
Today, patients aren’t just Googling your clinic—they’re talking to AI. Platforms like ChatGPT, Gemini, Perplexity, Claude, and Copilot are now helping people find providers, answer medical questions, and decide on care options. These AI systems pull from the web, instantly surfacing content they trust. If your site isn’t optimized to be chosen by these tools, […]
Top UK Agencies for Healthcare GEO (Generative Engine Optimisation) in 2025
Generative artificial‑intelligence (AI) tools are changing the way patients find healthcare. Voice assistants and large‑language models (LLMs) such as ChatGPT, Google’s Gemini and Perplexity read the web and surface a single clinic name when someone asks, “where’s a good ultrasound clinic near me?” They don’t show a long list of websites; they pick one or […]
Why Clinic Directors Should Pay Attention to Llms.txt in 2025
If you run a private healthcare clinic today—whether you offer dermatology, physio, fertility, or general health consultations—your online presence matters more than ever. And here’s something new you might not have heard of yet: llms.txt. It sounds technical (and it is), but the idea is simple. It’s a small text file that helps AI systems […]
How Clinic Directors Can Cut Google Ads Costs with Smart Conversion Tracking
Hi Director—Let’s Talk About Appointments, Not Just Ad Clicks. If you’re managing a Google Ads campaign for your clinic, you’re likely feeling the impact of rising costs and changing search behaviours due to AI. You may be wondering: You’re not alone. In 2025, with AI search changing how people interact with Google, and privacy restrictions […]
How Healthcare Marketers Can Use Google Gemini for Better SEO
Google Gemini is more than a content generator — it’s a powerful SEO co-pilot embedded directly into Google Search and Google Workspace. In the rapidly evolving digital healthcare space, where patients often find care providers through search engines, clinic owners and administrators need tools that streamline SEO strategy without demanding deep technical knowledge. Gemini offers […]
6 Steps to Turn Leads into Patients for Your Clinic
A Proven System for Healthcare Growth by UpMedico Hi, I’m Angelo Rosati, UpMedico‘s Growth Manager — a healthcare marketing agency with over a decade of experience partnering with private practices, specialist clinics, and global healthcare brands like Unmind, Frankie Health, Holistic Andrology, Google and HubSpot. My passion is simple: helping doctors and their teams create […]
How to Choose the Right Healthcare Marketing Agency
A Complete, No-Fluff Checklist for Private Doctors, Clinic Managers, and Healthcare CEOs In today’s competitive healthcare landscape, private clinics and specialist doctors face more pressure than ever to grow. But it’s not just about having excellent medical service—it’s about attracting, converting, and retaining the right patients. And for that, many clinics turn to marketing agencies. […]
6 KPIs Every Healthcare Clinic Must Track to Stay Profitable
By Angelo Rosati, CEO of UpMedico — a performance healthcare marketing agency helping clinics across Europe turn ads into booked patients using digital marketing. In today’s healthcare landscape, providing excellent patient care is only one part of the job. If you want your clinic to thrive — not just survive — you need to run […]
Is Your Clinic Losing Money on Its Most Popular Treatments?
Why High Bookings Don’t Always Mean High Profit 💡 In a busy clinic, fully booked schedules often feel like a sign of success. However, many clinic owners are shocked to discover that their most popular treatments are not necessarily their most profitable. High volume does not automatically translate to high profit. In fact, without proper […]
Best Medical Practice Management Software in 2025
In an era where healthcare organizations must juggle patient care, administrative duties, and regulatory requirements, Medical Practice Management Software (MPMS) has emerged as a critical tool. These solutions streamline operations—from patient scheduling to billing and reporting—ensuring that medical practices run efficiently while enhancing both patient and provider experiences. What Is Medical Practice Management Software? 🤔💡 […]
