case study

Google Ads Strategy for Sussex Medical Chambers

Website Traffic

0 %

Patient Growth

0 %

Conversion Rate

0 %

client

Sussex Medical Chambers

city

Worthing, UK

Start Date

2023

Services

Multispecialty Private Clinic (Urology, GP, Gynecology, Endocrinology, Acupuncture, etc.)

End date

Ongoing

introduction

Sussex Medical Chambers is a multidisciplinary private clinic in Worthing, UK. Initially focused on Urology, the clinic aimed to become a trusted name in comprehensive private care, offering everything from men’s and women’s health and general practice to acupuncture and endocrinology.

challenges

Objective
To launch and grow a brand-new clinic, establish trust in the local market, and drive appointment bookings—starting with Urology, and later expanding to other specialties.

Challenges

Zero brand presence as a newly established clinic
Highly competitive local healthcare market
Need to generate leads quickly to establish early patient base
Budget constraints in early-stage growth
Expand efficiently into new specialties without diluting ROI

solutions

Developed a phased, specialty-focused Google Ads strategy starting with high-demand urology services (cUTI, circumcision, vasectomy, vasectomy reversal, ED treatments).
Gradually scaled into GP, Gynecology, Endocrinology, and Acupuncture services.
Created highly targeted Search and Performance Max campaigns by specialty.
Designed and optimized specialty landing pages based on real-time HotJar and GA4 data.
Implemented highly engaging landing pages and continuous A/B testing on ad creatives and CTAs.
Dedicated Account Manager with biweekly performance reviews and strategic adjustments.
Optimized budget allocation based on conversion performance across service lines.