case study
Google Ads Strategy for Numi Scan Birmingham
client
city
Birmingam
Start Date
02/05/2026
Services
Google Ads
Category
End date
On Going
introduction
Numi Scan Birmingham is a specialist private ultrasound clinic in Birmingham city centre, offering a comprehensive range of pregnancy, general health, fertility, and musculoskeletal scans. With a commitment to fast access, clinical excellence, and a reassuring patient experience, Numi Scan serves expectant mothers and individuals seeking private diagnostic imaging without NHS waiting times.
challenges
No existing Google Ads infrastructure — campaigns needed to be built from the ground up with the right structure from day one.
Competing against established private scan providers in Birmingham with larger brand awareness and longer digital histories.
Multiple scan categories (pregnancy, health, fertility, MSK) requiring distinct audience targeting and messaging for each.
Conversion tracking gaps making it impossible to attribute bookings accurately and optimise toward real revenue outcomes.
solutions
- End-to-end Google Ads build: keyword research, campaign architecture, ad group structure, and copywriting tailored to each scan type and patient intent stage.
- Audience targeting strategy aligned to pregnancy trimester windows, fertility search intent, and health-conscious demographics.
- Conversion tracking setup covering form fills, phone calls, and online booking completions to give full funnel visibility.
- Landing page consultancy — structural and copy guidance to maximise post-click conversion without rebuilding the site.
- Ongoing budget allocation and bid management to direct spend toward the highest-converting scan categories.
- Monthly performance reviews and clear reporting, translating data into plain-language growth insights for the clinic leadership team.
- Pricing analysis and package repositioning — auditing Numi Scan's existing scan packages against local competitors to identify underpriced services, surface upsell opportunities, and restructure the offering to maximise revenue per patient without sacrificing booking volume.
Results
UpMedico built and launched Numi Scan’s entire Google Ads presence from scratch — from initial keyword strategy through to ongoing monthly optimisation — with a single dedicated account manager managing every aspect of the engagement.
