case study
Google Ads Strategy for London Private Ultrasound
client
London Private Ultrasound
city
London
Start Date
2024
Services
Premier Ultrasound Medical Centre
Category
Google Ads
End date
introduction
London Private Ultrasound is a leading diagnostic imaging clinic in central London, offering private ultrasound services with minimal wait times, exceptional patient care, and same-day appointments.
challenges
Objective
To increase online lead generation and boost appointment bookings for core services such as abdominal, pelvic, and pregnancy scans through a targeted and cost-effective Google Ads strategy.
Challenges
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High competition in the private medical imaging sector in London.
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Limited brand awareness among patients searching for quick and private scan services.
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Need to improve online conversion without increasing advertising spend significantly.
solutions
- Developed a targeted Google Ads strategy.
- Created over 12 targeted Search Campaigns.
- Developed 6 Pmax Campaigns.
- Utilized HotJar to analize users behaviour and redesign the lending pages.
- Managed budget allocation to maximize ROI.
- Conducted continuous monitoring and optimization of ad performance.
- Dedicated Account Manager.
Results
- 603 qualified leads generated (form fills + direct calls).
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20% increase in total bookings compared to the previous quarter.
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41% decrease in cost-per-lead (CPL) after optimization phase.
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CTR increased by 38%, indicating strong message-audience alignment.
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