case study

Google Ads Strategy for Dottore London

Website Traffic

0 %

Patient Growth

0 %

Conversion Rate

0 %

client

Dottore London

city

London

Start Date

2023

Services

Premier Medical Centre

End date

Ongoing

introduction

The campaign began in 2023 and is still ongoing. We partnered with Dottore London, a renowned multispecialty medical centre in London that provides a wide range of medical consultations, including gynaecology, paediatrics, dermatology, neurology, and more. The clinic, known for its professional excellence and personalised patient care, wanted to boost its patient conversion rate and grow its client base through more effective digital marketing.

Previous marketing campaigns had yielded average results, and Dottore London sought a fresh approach to increase its visibility and outreach. Recognising the opportunity to make an impact, we stepped in with a strategy focused on improving conversions and maximising return on investment.

challenges

The challenge was to fix the low conversion rate of the previous Google Ads campaigns managed by another agency. We needed to do this while maintaining budget efficiency and boosting overall patient conversions.

With our team’s unwavering commitment and deep understanding of healthcare digital marketing, we developed a highly targeted Google Ads and SEO strategy. This included refining existing ad copy, reworking landing pages to optimise user experience, and targeting high-intent keywords that resonated with potential patients seeking specialised medical care in London.

solutions

Redesigned the Google Ads strategy to target high-intent patients.
Optimized existing landing pages for improved conversion rates.
Created compelling, specific ad copy that resonated with Dottore London's patient demographics.
Implemented advanced A/B testing to ensure optimal ad performance.
Conducted comprehensive keyword research to enhance targeting SEO.
Managed budget allocation for efficient spending and maximum ROI.
Provided ongoing consultation and campaign adjustments based on data analytics.

Results

Results The new Google Ads strategy achieved outstanding results, increasing the conversion rate by 30% compared to previous campaigns. Additionally, we generated 25% more patient conversions, demonstrating our ability to effectively refine and optimise digital marketing campaigns in a highly competitive field. The enhanced ad performance significantly contributed to Dottore London’s growth and patient acquisition goals. Plus, we got almost the first position for all the most critical kws for Doctore London, such as “Italian gynaecologist in London”.