case study
Full-Funnel Digital Marketing Strategy for Newcastle Medical Centre
client
Newcastle Medical Centre
city
Dublin
Start Date
10/05/2026
Services
Google Ads
Category
End date
On Going
introduction
Newcastle Medical Centre is a multi-service private medical clinic in Co. Dublin, Ireland, operating across a broad range of healthcare specialisms. Under the leadership of Medical Director Dr Jonathan Graham, the centre — alongside its sister clinic Best Health Medical Centre — serves a growing patient base seeking fast, high-quality private healthcare without the delays of the public system.
challenges
Managing digital marketing across two distinct clinic brands — Newcastle Medical Centre and Best Health Medical Centre — with different audiences, services, and competitive positions.
One clinic was heavily dependent on digital lead generation for its core revenue, making consistent campaign performance a business-critical requirement with no margin for underperformance.
Building online visibility across multiple healthcare specialisms while maintaining campaign efficiency and cost-effective patient acquisition across a broad service portfolio.
Establishing accurate conversion tracking and performance reporting to give clinical leadership the data they needed to make confident growth decisions.
solutions
- Google Ads management across both clinics — targeted search campaigns aligned to service-level patient intent, continuously optimised for lead quality and return on ad spend.
- SEO strategy and implementation — improving organic search visibility across multiple healthcare services to reduce dependency on paid channels over time.
- Lead generation architecture — designing and managing the full patient enquiry funnel, from ad click through to confirmed booking, across both clinic brands.
- Lead generation architecture — designing and managing the full patient enquiry funnel, from ad click through to confirmed booking, across both clinic brands.
- Website performance improvements — structural and content optimisation to increase the percentage of visitors converting into enquiries without increasing ad spend.
- Competitor analysis and digital growth strategy — ongoing intelligence on the competitive landscape in Dublin's private healthcare market, informing campaign positioning and budget allocation decisions.
- Monthly performance reviews and consultation — regular reporting in plain language, with proactive recommendations rather than reactive campaign management.
Results
Over two months, UpMedico’s team — led by Kevin — took full ownership of the digital marketing function across both clinic brands. The engagement covered every layer of online patient acquisition, from search visibility through to conversion and reporting.
