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Digital Marketing Strategy for a Premier Multispecialty Medical Centre
In 2023, the campaign began and is still ongoing, we partnered with Dottore London, a renowned multispecialty medical center providing a wide range of medical consultations in London, including gynecology, pediatrics, dermatology, neurology, and more. The clinic, known for its professional excellence and personalized patient care, wanted to boost its patient conversion rate and grow its client base through more effective digital marketing.
The previous marketing campaigns had yielded average results, and Dottore London sought a fresh approach to take their visibility and outreach to the next level. Recognizing the opportunity to make an impact, we stepped in with a strategy focused on improving conversions and maximizing return on investment.
Navigating Challenges to Enhance Performance
The challenge was to fix the low conversion rate of the previous Google Ads campaigns managed by another agency. We needed to do this while maintaining budget efficiency and boosting overall patient conversions.
With our team's unwavering commitment and deep understanding of healthcare digital marketing, we developed a highly targeted Google Ads strategy. This included refining existing ad copy, reworking landing pages to optimise user experience, and targeting high-intent keywords that resonated with potential patients seeking specialised medical care in London.
Solutions
- Redesigned the Google Ads strategy to target high-intent patients.
- Optimized existing landing pages for improved conversion rates.
- Created compelling, specific ad copy that resonated with Dottore London's patient demographics.
- Implemented advanced A/B testing to ensure optimal ad performance.
- Conducted comprehensive keyword research to enhance targeting.
- Implemented keyword research to target specific patient searches effectively.
- Managed budget allocation for efficient spending and maximum ROI.
- Provided ongoing consultation and campaign adjustments based on data analytics.
Results
Results The new Google Ads strategy achieved outstanding results, increasing the conversion rate by 30% compared to previous campaigns. Additionally, we generated 25% more patient conversions, demonstrating our ability to effectively refine and optimize digital marketing campaigns in a highly competitive field. The enhanced ad performance significantly contributed to Dottore London's growth and patient acquisition goals.