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Digital Marketing Strategy for a Leading Urologist
In 2021, we partnered with Dr. Fabio Castiglione, a leading figure in Urology and Andrology based in London. Dr. Castiglione is distinguished in the field of medicine with his PhD in Stem Cells applied to male sexual dysfunctions, where he is globally recognized as a foremost expert. His professional commitments include prestigious roles at King’s College Hospital’s center for Urology and academic positions as Honorary Reader at King's College London and Associate Professor at University College of London Hospital.
As the founder of Holistic Andrology in London and the innovator behind the P-shocks treatment for sexual dysfunctions, Dr. Castiglione sought to increase patient influx for his pioneering ED Shockwave therapy. Recognizing the need for rapid results, we turned to Google Ads as our primary strategy.
Navigating Challenges in a Competitive Landscape
The challenge was significant: to cut through a competitive healthcare market and engage potential patients precisely when they sought treatment solutions, highlighting Dr. Castiglione’s unique and advanced therapies.
We developed a targeted digital marketing strategy anchored in Google Ads, supported by over 30 custom landing pages optimized for high conversion rates. To streamline communication and enhance patient experience, we implemented an AI chatbot for real-time inquiries and integrated WhatsApp for easy appointment scheduling.
Solutions
- Developed a targeted Google Ads strategy.
- Created over 30 customized landing pages for high conversion rates.
- Integrated an AI chatbot for real-time patient inquiries.
- Added WhatsApp functionality for easy appointment scheduling.
- Conducted continuous monitoring and optimization of ad performance.
- Implemented keyword research to target specific patient searches effectively.
- Utilized data analytics to refine and improve campaign strategies.
- Managed budget allocation to maximize ROI.
- Provided ongoing support and consultation to adapt strategies as needed.
Results
The strategy exceeded expectations, generating over 600 patient leads and substantially growing Dr. Castiglione's practice. Our precise Google Ads campaigns captured significant interest among individuals searching for ED solutions in London, demonstrating the power of targeted digital advertising.